THEY'RE SUCCESSFUL NOW, BUT IT HASN'T ALWAYS LOOKED SO EASY.
BY VIVIAN GIANG
Whether it’s
breaking the glass ceiling or battling stereotypes, no one’s denying women have
come a long way. But we still have a long way to go.
From
pitching to investors who are used to defining “entrepreneurs” as young, white,
and male to tuning out the self-doubt that tears your confidence apart, below
eight successful women entrepreneurs share how they take down the roadblocks in
their way.
KEEP MOVING AND STAY TRUE TO YOURSELF.
Cher Wang, co-founder and chairperson of HTC Corporation
“You
have to keep moving--and you need to be ready and willing to change course in
order to realize your vision.”
Wang
says that, whatever happens, the one thing that never changes is her
willingness to be on the edge and stay true to herself. “I prefer to inspire my
people and, in turn, be inspired by them in order to create what I hope will be
incredible outcomes that will change society for the better. That's not just
what HTC's all about. It's what I personally believe and what my team needs to
believe as we continue to push.”
TUNE OUT THE SELF-DOUBTING NOISE.
Alexandra Ostrow, founder of WhyWhisper
“I
personally find self-doubt to be one of the greatest obstacles I've
encountered, both as a woman and a business owner. Overcoming this is a daily
exercise, and accomplished only through perseverance in the face of fear. When
I first went out on my own, many people expressed concerns at the uncertainty
that was likely to await me . . . there was no malintent, just a general, ‘Are
you sure this is going to work?’ accompanied by worried discussions of
finances, benefits, and business acumen. It was difficult to tune out the
noise, but I wouldn't be where I am today if I hadn't learned to listen to
myself in such circumstances. The way I see it, each of us has one life to
live, and it's up to me to make the most of mine.”
NEVER GIVE UP.
Jody Porowski,
founder of Avelist
Porowski
tells Fast
Company that one of
the biggest roadblocks she ever faced while leading Avelist was running out of funding. From early
on, she was determined that running out of cash would not be the end of her
company and when her worst fear became a reality, Porowski quickly turned to
Plan B, or her “Avelist emergency fund”: selling her home with no regret.
“Based
on my observation of other entrepreneurs and my own personal experience, I've
found that success comes from a refusal to give up. Every entrepreneur faces
roadblocks, but the ones who succeed are the ones who don't give up at
roadblock number 1 and who still refuse to give up at road block number 101. In
particular there's a specific kind of determination that I call ‘strategic
determination’ which is exemplified by most of the entrepreneurs that I admire.
They know that sometimes despite their best efforts they will fail, so they
always have a backup plan. They're flexible, adaptable, quick and strategic. If
plan A doesn't work, they've got plan B lined up, and then they have Plan C and
Plan D.”
TAKE A BREAK FROM WORK IF YOUR MIND
ISN’T AT EASE.
Meredith C. Fineman, founder of Finepoint
“What
I will do in a down period, instead of worrying, is stop pushing. I think it's
better to be 100% into what you're pitching, collaborating on, or working on,
than trying to slog through and doing things as a result of worry or
negativity. This is obviously easier said than done. However, for instance, if
I'm going through a period of business development and it's not sticking, I
will switch focus to working on my writing or Finepoint's materials or hires or
output. If you're operating out of fear, you're usually knee-jerking.”
KNOW THAT OBSTACLES ARE TEMPORARY.
Melissa Jun Rowley, creator of docu-series Magic Makers
“The most important
thing to remember is that most obstacles aren't real. A lot of roadblocks in
business and in life are simply delays or illusions we create in our minds
because there's a voice inside of us that feeds self-doubt and fear. I used to
let that voice dictate how I pursued my goal--meaning I stalled half the time.
I finally learned that the hurdle in front of me was me, and that the delay in
progress was an opportunity to think and do things differently.”
FIND
OTHER ROUTES.
Cindy Gallop, founder of Make Love Not Porn
“One
of my favorite sayings is, 'those people who say it can't be done, should get
out of the way of those people doing it.’ Show me and my co-founders Oonie
Chase and Corey Innis an obstacle, and we will find a way over, under, through,
or around it.”
Gallop
says that the many obstacles that have stood to break down her company simply
hasn’t because she believes so strongly in MLNP’s mission to change the way society views sex.
“Video streaming services won't host us. We built our own
video-streaming platform from scratch. Paypal won't work with us. We researched
the entire fintech landscape and found Dwolla. Mainstream credit-card processorswon't work with us, adult-industry
payment processorscharge extortionate rates that don't support our
revenue-sharing business model. We registered MLNP in Europe to work with a
European payment partner and a bank who
enable us to take credit cards. VCs won't fund us. We spent two years pitching
to find a seed angel investor.”
LEAN
ON YOUR NETWORKS.
Cassandra Phillipps, founder of the international event FailCon
In
the most frantic roadblocks, Phillipps says to take a step back, breathe, and
reach out to your networks.
“I
have found that just meeting someone for breakfast who is knowledgeable in the
industry and open to brainstorm and listen to problems can be a life saver.”
When
planning for a FailCon conference last summer, Phillipps was struggling to get
the speakers she wanted and, for that reason, the event wasn’t selling as well
as expected. Instead of letting herself get tense, as she is prone to do when
things go wrong, Phillipps reached out to two advisors who had been with her
since the company’s early days.
“We
scheduled a few weekly coffee meetings to just go through lists of ideas, plan
fall-back ideas, and marketing plans. It felt great to get fresh insight on the
problems and to have something on the calendar to help structure the problem in
a manageable way.”
TRUST
YOUR GUT.
Vivian Rosenthal, founder & CEO, Snaps
“You
must trust and hone your intuition so that you are able to make any decision in
nine seconds or less. I actually learned this through studying the teachings of
Yogi Bhajan, who brought Kundalini Yoga to the West. After learning to work
with my intuition and to trust it, I realized that most decisions can and
should be made almost instantaneously . . . what is necessary is conviction and
intuition to make smart decisions quickly. We make hundreds, if not thousands,
of decisions a day, and we need to learn how to trust and use our intuition.”
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