BY REBECCA GREENFIELD
Most of you cord-cutters
already steal HBO Go
passwords from your friends' parents, but there is a secret way to get access
to HBO Go that doesn't involve breaking the law.
It works like
ordering off the cable company's version of a secret menu, according toThe Wall Street Journal.
All you have to do is call up your provider and say the following magic words:
Verizon: “50/25 Mbps + Local News and
Sports + HBO (or Showtime)”
AT&T: “HBO Internet Plus”
The Journal's Geoffrey Fowler nixed his
bloated $212-a-month Comcast cable TV package for a $75-a-month deal that
included broadband, about 10 cable channels, and HBO.
That might sound steep for not that many channels, but I pay about $55 a month
for just Internet through Time Warner. To add HBO to a normal cable bill
typically costs between $5 and $10, depending on the company.
HBO has no interest in offering
standalone HBO Go (sans cable) because the company gets a very generous cut from cable providers. It's
unclear if it would do as well on its own. But cable companies have started
feeling pressure from cord-cutters and cord-nevers--people who no longer want to pay
upwards of $100 a month to get channels they never watch. To keep customers,
providers have, therefore, started offering more attractive packages with fewer
channels.
The plans above don't eliminate
HBO's tie to cable TV, but offer super stripped-down packages as a way to tack
on HBO. It's a little bit sneaky--and may not last forever. And of course,
there's no guarantee that you won't have to endure an excruciating conversation with the cable company customer service
representative to negotiate these special rates.
Update: While some readers have had
success ditching their expensive cable packages, others have been told that the
offers don't exist in their area. It might have something to do with the
competition in those areas, as one commenter suggests. It might also have to do
with a particular customer service representative. One Fast Company editor has
spent hours in negotiations with Time Warner.
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