Experts say you only have a few seconds to make a
first impression. What exactly happens in those few seconds that determine
whether someone likes or respects you?
It turns out, when others are sizing you up,
they’re measuring your “strength” and “warmth,” characteristics, according to
communication strategists Matt Kohut and John Neffinger in their book
Compelling People, which is currently being taught at Harvard and Columbia
Business Schools.
Strength is your capacity to make things happen
with skills and willingness while warmth is the sense that you share the same
feelings, interests, and view of the world as the person you’re speaking to.
“The discovery of strength and warmth that John and
I had came from our early clients,” says Kohut. “They were either very
accomplished and smart people to the point that they seem only interested in
themselves and come off very cold and unfeeling. Or they were the nicest people
in the world, but they were falling all over themselves apologizing and we feel
like they won’t be able to deliver when the shops are down.”
The authors concluded that the path to
influence--and the common thread that makes leaders like Nelson Mandela and
Oprah Winfrey influential--is the ability to balance both strength and warmth
to gain the respect and trust of others.
“Once you grasp this insight, it opens up a whole
new window on the human experience,” write the authors. “You can understand why
a person is appealing by looking closely at how they project strength and
warmth. Or, if a person is not so appealing, you can see what makes them seem
cold or weak.”
According to Kohut, everyone starts with some kind
of combination of these two criteria, but by recognizing strength and warmth,
people can change their balance.
“Do we think that charisma can be taught? Yes,
definitely we do,” he says. “People like Bill Clinton have worked their whole
lives on being the personal presence that they are. Some people have this more
than others just like some people have more musical and athletic abilities than
others.”
To come out looking good when people are judging
you, Kohut provides a few tips to give us the kind of magnetism we once thought
could only come naturally.
STAND UP STRAIGHT AND ADOPT A “HEART-CENTERED
POSTURE.”
“It sounds simple, but doing these two things
consistently makes a big difference. Posture is the number one way to project
strength. There’s a reason standing at attention is one of the first things
military recruits learn. Similarly, smiling is the most common way we project
warmth.”
"[A heart-centered posture] means leading with
the chest slightly forward and the shoulders slightly behind. Leading with the
heart is fundamental to projecting strength through posture.”
HAVE A GENUINE SMILE AND MAINTAIN EYE CONTACT.
"There’s a difference between a genuine smile
and one that seems forced. The best way to always have a genuine smile is to
feel grateful for the people around you and the situation that you’re in."
“Eye contact is crucial for conveying both warmth
and strength. When we say people see eye to eye, we mean they share a common
perspective. At the other extreme, people who are uncomfortable with eye
contact can seem anxious or even untrustworthy."
BE AWARE OF THE HEAD TILT.
“Lots of people go through life with their heads
slightly tilted. This can be very warm if you're listening attentively,
flirting, or playing with a puppy, but it comes directly at the expense of
strength. There is nothing wrong with tilting your head, but just be aware that
you’re doing it. “
OWN THE SPACE.
“Moving with a sense of destination and purpose
demonstrates confidence and ease. It also projects more energy than remaining
fixed in one place.” However, there is a difference between comfortably moving
in the space and pacing anxiously.
WATCH YOUR GESTURES.
“Certain gestures can really hurt warmth and
trustworthiness--leaning away, crossing your arms, rubbing or grasping your
hands together, and touching your neck, face, or stomach, for example. To
varying degrees, these demonstrate anxiety, self-protection, and
avoidance."
Kohut says ball-shaped gestures look natural and
poised, which provides a balance of warmth and strength. You can start by
holding an imaginary volleyball with both hands between your waist and hips and
curl your fingertips. When you’re making a point, this imaginary ball can grow
to a beach ball or shrink to marble-size.
BE COMFORTABLE WITH THE PAUSE.
“Overuse of phrases such as ‘um,’ ‘uh,’ ‘like,' and
‘you know’ signals some combination of youth, inexperience, informality, and
lack of polish. The trick is to practice leaving silences instead of using
filler, and to notice the effect that these pauses have on the people who are
listening.”
STRIKE A POWER POSE.
“Anytime you are heading into a stressful
situation, adopting a power pose a few minutes in advance will help make that
happen. Just stretch and hold a big position for a minute or so to give your
hormones time to respond--you can often feel a tingle as it happens.”
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